Michelle Chaplow is a Travel & Luxury Hotel Photographer.
Her TEDxTalk titled: The Importance of Photography in capturing the essence of Hotels and Destinations tell us about how important is to go beyond the conventional viewpoint to capture the essence of the things, in order to project a superb image and view, of a hotel or a destination to attract the tourism to any location or city.
About Michelle Chaplow:
For the last two decades, award-winning British photographer Michelle Chaplow has travelled around the globe on travel and luxury hotel assignments. Her work has been published by such prestigious institutions and publications as Library of Congress, the BBC, AA travel guides, The Telegraph, The Times, Conde Nast Traveller, GEO magazine, National Geographic guidebook on Spain, the Spanish National Tourist Board, Oberoi, Mandarin Oriental and Fairmont hotels.
Michelle graduated from Manchester University. In 1996 she co-founded the leading website on southern Spain, www.Andalucia.com. She has compiled an image bank of over 100,000 photographs of this beautiful region, where she has lived for the last 22 years. With a keen interest in IT, she is a director of Andalucia Web solutions and is a member of the ICANN group, women in the DNS.
In 1996 Michelle was awarded a prestigious contract by Turespaña, the Spanish Tourist Board. In 2001 she received an honorary mention for her continuous work in the field of photography in promoting Spanish tourism and the Ortiz Echagüe prize, presented by the Spanish Ministry of Tourism and Commerce.
Michelle is truly passionate about her job as a photographer, and will do whatever it takes to capture that perfect shot. Going beyond the conventional viewpoint to capture the very essence of the subject.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)